First Live Broadcast of Yuendumu Sports Weekend

06 August 2014

PAW Media & Communications in partnership with Indigenous Community Television Limited (ICTV) live broadcast of Yuendumu Sports Weekend over the last four day has been a resounding success.
Over the weekend audiences from around remote Australia were able to tune in to ICTV, Channel 601 on the VAST network, to watch Battle of the Bands on Saturday night, and live football on Sunday and Monday afternoons, with the Grand Final playing out on Tuesday afternoon. With live streaming happening concurrently on the ICTV website (ictv.net.au), Yuendumu has spent the weekend on display, live on screens Australia wide.


This live broadcast and webcast have provided access to delighted audiences as far removed from the remote NT community as Melbourne and Canberra. Moreover, it has connected viewers from remote communities throughout Australia, granting them access to an event that they would normally have to travel thousands of kilometres to see.


Viewers from around Australia watched as Trevor Adamson opened up the Grand Final of the 51st Sports Weekend with his trademark Pitjantjantjara version of Waltzing Matilda marking the event as truly memorable and significant.


Audience members from remote communities like Warakurna and Balgo tuned in to see the fourteen teams battling it out for their place in the grand final. However, it was Papunya community who were glued to their screens as they watched their team battle it out with the Yuendumu Magpies for the Grand Final.


Considering the technical challenges of transferring live video from Yuendumu to Alice Springs, a distance of 300kms, using a combination of satellite and internet technology, the image quality was surprisingly good and ICTV is already planning a number of live broadcasts in the near future.
This fantastic opportunity to provide a positive portrayal of remote Indigenous Australia, marks a significant chapter in the history of television in remote communities and has provided a much needed, positive vision of a remote community unfiltered by the media.


The broadcast would not have been possible without the immense effort of PAW Media & Communications who had crews working over the entire four-day event. We also acknowledge the support for this event by the Office Of The Prime Minister and Cabinet and the Community Broadcasting Foundation.


ICTV and PAW Media & Communications would like to congratulate The Yuendumu Magpies for their home ground victory in the Grand Final.


For further information contact Rita Cattoni at ICTV on 08 8952 3118 or email manager@ictv.net.au or Michael Taylor at PAW Media on 08 8956 4024 or email: info@pawmediacom.au

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